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RIMWA x Garrett Leight - Die Collabo des Sommers

RIMOWA continues its strong collabs of recent years (i. a. Dior, Supreme) and this time works with the indie eyewear brand Garrett Leight California Optical (GLCO) to celebrate their 10th birthday. Inspired by the California coast's sun-drenched surf culture and psychedelic arts scene, the accompanying campaign was shot by actor Dave Franco and celebrates the lifestyle and culture of Venice Beach.

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From the idea to the it-piece: How fashion trends are created

From the idea to the it-piece: How fashion trends are created Batik patterns, animal prints and crochet fabrics - fashion victims cannot do without these fashion trends this spring and summer. But who actually decides what becomes a trend and what doesn’t? What inspires designers? And how can we explain that their creations, which we found strange at the fashion shows, have become the new must-have six months later?

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