About us
INSPIRATION AND TRADITION
We have stayed true to our motto for more than 30 years. Every day we absorb the inspiration of the fashion world and select, for our customers, the very best the world of eyewear has to offer. We don't just care about big brand names; what counts for us is the story, the quality and the design of a label.
Joel Brück, Owner: "I came into the eyewear industry by chance. We are a family business in its second generation. After going self-employed in the fashion industry in 2008, I helped my father in the store at weekends. In 2010 a real glasses boom began, and I decided to focus fully on this industry. I quickly noticed that the choice of exclusive glasses was very limited locally in Saarland and, as it later turned out, across the whole country. My main focus is to spot trends early and to give the wearer a story. Ten years later, many well-known figures from public life and show business trust in my expertise, which makes me proud."
Awards
Best Dealer Cartier Eyewear DACH
Saarland Inclusion Award
Entrepreneur of the Year
Family-Friendly Company
Contact Lens Specialist
Vision Expert Lynx
Vision Expert
Services
Online Shop*
Lens Timer
Glasses Subscription
Compatibility Guarantee
Security Certificate
Innovations
3D Vision Test
3D-Printed Custom Glasses
Freeform Lenses
Video Centring
Wavefront Measurement
From this experience: Joël Laville
After more than 15 years in the eyewear industry, experience turned into responsibility: Joël Brück founded Joël Laville — his personal statement. Strictly limited frames, handmade in Japan, each one individually numbered.