INSPIRATION AND TRADITION

We've remained true to our motto for more than 30 years. Every day, we soak up inspiration from the fashion world and consistently select the best the optical world has to offer for our customers. We don't just value big brand names; we value the story, quality, and design of a label.

Joel Brück, owner: "I got into the optics industry by chance. We're a second-generation family business. After becoming self-employed in the fashion industry in 2008, I helped my father in the store on weekends. In 2010, a real eyewear boom emerged, and I decided to focus fully on this industry. I quickly noticed that the selection of exclusive eyewear was very limited locally in Saarland, and as it later turned out, throughout the country. My main focus is on identifying trends early and conveying a story to the wearer. 10 years later, many celebrities from public life and show business trust my expertise, which makes me proud."

awards

2020 – Best Dealer Cartier Eyewear DACH
2017 – Saarland Inclusion Prize
2016 – Entrepreneur of the Year
2015 – Family-friendly company
2014 – Contact lens specialist
2013 – Vision Expert Lynx
2013 – Vision Expert
2012 – Good refraction

Services

Online Shop*
Lens timer
Glasses subscription
Compatibility guarantee
Security certificate

innovations

3D vision test
3D-printed custom glasses
Freeform glasses
Video centering
Wavefront measurement