DITA Epimuluury-Premium Eyewear Redefined

Epiluxury FINGER

Dita, the brand known for its handmade glasses, is breaking new ground with the Dita Epiluxury line. The first collection with a modular system of interchangeable components and magnetically attached lens parts will be launched with six models and will be made from natural, valuable and technical materials.

Functionality, engineering technology, craftsmanship, timeless design and personal exclusivity are the five cornerstones of design. The Dita Epiluxury versions are hand-numbered, with the Core collection limited to 500 pieces per color and the flagship collection limited to 200 pieces per color.

“We launched the EPI LUXURY concept in the eyewear segment because that's where our expertise lies. However, there is no reason why there could be no EPILUXURY skincare or a fragrance with which we are looking for an incredible perfumer as a partner. We just want to do something different, ''says Michael Castillo, head of Design DITA Group. Dita hopes to broaden the concept of Epilusuury by working with different brands and creating more unique luxury products.

The Dita Epiluxury line will be available soon and is priced between € 1,800 and € 5,000

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